The importance of intellectual property is undeniable, but not everyone knows as much about their own IP situation as they should. Dan Sullivan and Steve Krein chat with Keegan Caldwell, the founder of an intellectual property law firm, who explains how IP law can benefit entrepreneurs beyond just protecting their creations.

Show Notes:

• An entrepreneur’s mindset is crucial because that’s what determines their behavior.
• Never fall in love with your creation until check writers fall in love with your creation.
• There’s value in long-term growth companies, but they need to have the revenue to support their plans.
• If you have a concept or idea that’s differentiating you in the marketplace, you likely have some IP that's worth discussing and protecting.
• In addition to protecting your innovation, IP can be used to create licensing and fundraising opportunities to drive up value for an IPO or an acquisition.
• Many companies don’t even think about intellectual property issues until they’re some ways down the road.
• One way to show you really believe in a technology you’ve created is to take the initiative to protect it.

Resources:

Learn about Keegan Caldwell

Who Not How by Dan Sullivan and Ben Hardy

How To Live To 156 by Dan Sullivan

The Gap And The Gain by Dan Sullivan and Ben Hardy

Why do some companies continually grow while most fail? You need more than a great idea; you need to surround yourself with others who are thinking the same way. Dan Sullivan and Steve Krein discuss the successes of Steve’s unique, collaborative StartUp Health network, the mindsets entrepreneurs need in order to achieve the greatest success, and the things they do that most entrepreneurs won’t even think about.

• Medical breakthroughs are happening at such a fast rate that the most knowledgeable person really only knows how ignorant they are.
• “Free Zone” collaborations aren’t about the money that’s exchanged.
• True collaboration bypasses a lot of problems entrepreneurs normally think about because there’s no competition.
• There’s probably no industry on the planet that has less collaboration than health care.
• It can be difficult to maintain a transformative mindset when you’re surrounded by resistance to transformation.
• If you’re working at effecting change over the long term, you need to have a long-term view to feel good waking up every day.
• There are entrepreneurs who are coachable and open to the idea of lifelong learning, and there are entrepreneurs who aren’t there yet.
• Even at their most competitive, entrepreneurs are more collaborative than people who aren’t in the entrepreneurial marketplace.
• Real intelligence isn’t what your individual brain does; it’s how your brain accesses the brains of other people.

Resources:

Unique Ability®

The Strategic Coach® Program

What Is Rugged Individualism? And Why You Might Be Guilty Of It

Innovations in the realm of age reversal are accelerating. Getting physically younger while getting older in years is a real possibility. In this episode, Dan Sullivan and Steve Krein explain the advances, discuss what’s needed for further breakthroughs, and share why age reversal developments are critical for entrepreneurs to be preparing for.

Show Notes:

• Many entrepreneurs retire out of social or societal expectations.
• Setting a goal that might seem crazy serves as a magnet for what you need and as a repellent for what you don’t.
• You treat your remaining years differently depending on when you think you’re going to die.
• Thinking about your legacy means you’re thinking about being gone.
• There’s the expectation in society that once you turn 65 or 70, you don’t take on anything new.
• The solution won’t be possible if you don’t have the goal.
• Medicine is going to become the fastest growing industry in the United States.
• There are thousands of solutions that need to be worked on to enable true age reversal.
• There's been an incredible drop-off in venture capital funding of all areas except health and medicine.
• American progress in all areas is driven by adventuresome consumers.
• Mission alignment is the single most important predictor of success in long-term health-related entrepreneurial ventures.

Resources:

The Strategic Coach® Signature Program

Learn more about Steven Krein at StartUp Health

My Plan For Living To 156 by Dan Sullivan