Fred Noe of Jim Beam: Leadership Lessons on Mistakes, Innovation, and Long-Term Thinking cover art

Fred Noe of Jim Beam: Leadership Lessons on Mistakes, Innovation, and Long-Term Thinking

Fred Noe of Jim Beam: Leadership Lessons on Mistakes, Innovation, and Long-Term Thinking

Listen for free

View show details

About this listen

The blog post

In this episode of Lean Blog Audio, Mark Graban reads and reflects on his post “Fred Noe of Jim Beam: Leadership Lessons on Mistakes, Innovation, and Long-Term Thinking.”

What can a seventh-generation master distiller teach us about leadership, experimentation, and learning from mistakes? Quite a lot, as it turns out. Drawing on two in-person encounters with Fred Noe—at the Jim Beam Distillery in Clermont, Kentucky, and at a Bourbon Society event—Mark shares timeless lessons from a leader who practices Lean principles without ever using the jargon.

Fred’s stories about 4,000-gallon “small batch” experiments, revisiting brown rice Bourbon years later, and guiding his son Freddie through failed blends show how humility, patience, and long-term vision create both great whiskey and great organizations.

🎧 In this episode, you’ll hear insights on:

  • How to design systems for learning, not perfection

  • Why small-scale experiments fuel large-scale innovation

  • How psychological safety allows teams to take smart risks

  • Why Suntory’s decade-long mindset echoes Toyota’s long-term philosophy

  • How legacy leadership means passing on curiosity, not certainty

Whether you’re leading a distillery, a hospital, or a startup, Fred Noe’s approach reminds us that the best results come from respecting the process—and the people—behind it.

Hashtags:
#Leadership #LeanThinking #Innovation #Mistakes #PsychologicalSafety #ContinuousImprovement #Bourbon #JimBeam #Suntory #LearningCulture


No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.