Get a FREE COPY of Jeff Dudan’s book DISCERNMENT here: https://podcast.homefrontbrands.com/en-us/discernment

Technology can accelerate your franchise system. Or quietly break it. In this Franchise Friday segment, I sit down with Jaffrey Ali from FranConnect to answer one of the most important questions facing franchisors today: Should you build your own technology — or buy it? We break down: Why “finite resources” matter more than you think The hidden risk of AI shortcuts and “vibe coding” The real ROI framework for build vs. buy decisions Why security, certifications, and compliance can’t be ignored How AI is crushing development costs — but raising operational uncertainty Why single-modality “Frankenstein stacks” are disappearing What serious SaaS companies are doing with AI (and why they’re not upcharging for it) What the next 1–3 years look like in franchising Here’s the reality: AI is lowering the cost of building software. It’s also increasing complexity, usage-based cost exposure, and security risk. The brands that win won’t be the ones chasing shiny objects. They’ll be the ones asking: What business are we truly in? F

ranchising is accelerating. Entrepreneurship is rising. AI is putting better data into the hands of buyers. The future belongs to well-run, relationship-driven franchise brands with high engagement and real unit-level economics. If you’re a franchisor — or thinking about becoming one — this conversation matters.

Learn more about building a smarter franchise system: https://homefrontbrands.com

Get a FREE COPY of Jeff Dudan’s book DISCERNMENT here: https://podcast.homefrontbrands.com/en-us/discernment

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