The last time you sat down for a meal, did you think about where that food came from? What about the farmers who tended those fruits and veggies, or raised that cow? Modern agriculture is facing an age-old problem—a lack of streamlined record-keeping to keep up with the expensive equipment and assets necessary to grow and raise our food. This is where Tracey Wiedmeyer, founder of Gripp, comes in. In this episode, we sit down with Tracey to explore how one deceptively simple platform is tackling the overlooked pain points of farm management. We’ll discuss how Gripp is helping bridge the generational knowledge gap with tools that are as intuitive for grandkids as they are for grandparents, as well as the underestimated power of solving “schlep work,” the role of professionalization in the future of farming, and why Gripp's simplicity is its greatest strength—and strategic moat.

Helpful Links

🌱 Learn more about Gripp: https://www.gripp.ag/

🤝 Connect with Tracey on LinkedIn: https://www.linkedin.com/in/wiedmeyer/

📖 Read Paul Graham’s essay on “Schlep Blindness” here: https://www.paulgraham.com/schlep.html

💸 Check out C2 Venture’s fund for startups investing in jobs that are “dull, dirty and dangerous:” https://techcrunch.com/2022/07/12/c2-ventures-raises-new-fund-to-invest-in-the-dull-dirty-and-dangerous/

Show Notes

00:00 – Welcome back!

01:18 – Introducing Tracey Wiedmeyer

04:11 – Getting a Gripp

08:02 – Bringing digitalization to agriculture

11:03 – Solving the “schlep work”

16:02 – Keeping it simple

17:54 – Building a brand around those who need it

21:00 – The Plug and Play accelerator experience

22:56 – Taking good (and critical) feedback

25:18 – Balancing startup life with personal life

28:16 – Painting the future of agtech

30:24 – Gripp today, tomorrow, and beyond

33:28 – Where to learn more about Gripp

34:06 - Wrap-up and stay tuned!

Join co-hosts Jordan Tyler and Mark McAllister as they sit down with three visionary startup teams transforming the future of animal health, food innovation, and sustainability. Inside the episode, Barry McDonogh of Hinalea Imaging shares how his AI-powered hyperspectral imaging platform is finding unexpected applications; Dr. Daphne Preuss and Francesca Gallucci of Nataur reveal how microbial fermentation is unlocking cleaner, petroleum-free ingredients like taurine for pets, people, and beyond; and Sebastian Doyle of Medipups takes us inside the journey of building a transparent, human-grade supplement brand for dogs—balancing science, branding, and palatability. From resilience in the face of personal sacrifice to lessons in building the right partnerships, this episode captures the raw, real, and rewarding path of entrepreneurship.

Helpful Links

Learn more about Hinalea Imaging: https://hinalea.ai/

Learn more about Nataur: https://www.nataur.com/

Learn more about Medipups: https://medipups.com/about-us/

Read more about the Plug and Play Topeka June Expo: https://www.gotopeka.com/plug-and-play-expo/

Tune in to this Barking Mad episode about the Plug and Play Tech Center.

Connect with Barry McDonogh on LinkedIn

Connect with Dr. Daphne Preuss and Francesca Gallucci on LinkedIn

Show Notes

00:00 – Welcome back!

01:40 – Checking in with Barry McDonogh and Hinalea Imaging

04:52 – Barry’s commercialization strategy

06:43 – Getting Hinalea ready for the Plug and Play Topeka June Expo

08:47 – On-shoring production

10:30 – Family First

13:54 – Checking in with Dr. Daphne Preuss and Francesca Gallucci of Nataur

17:07 – Surprising applications for microbial taurine

20:41 – Prioritizing consumer education

22:15 – Recent business updates from Nataur

26:10 – How Nataur is preparing for June Expo

27:26 – Daphne’s personal passion for impactful innovation

29:25 – Checking in with Sebastian Doyle and Medipups

30:31 – How Medipups formulates its dog supplements

32:07 – How Sebastian measures success beyond revenue

34:48 – Maintaining a solid ingredient supply amid tariff threats

36:00 – How to be an opportunistic entrepreneur

37:56 – Recent updates from the Plug and Play program

39:50 – Rehearsing for the big pitch at June Expo

41:10 – If you could solve one current challenge with Medipups, what would it be?

42:23 – Wrap-up and stay tuned!

Show Notes

What if the secret to startup success was a 1986 Sony Walkman? In this episode, Preston Williams, Co-Founder and CEO of ProPetDX, will make the case for foolproof productivity fueled by cassette tapes—but of course, that’s just part of the story. Join us as we dive into how ProPetDX is leveraging multiple aspects of biology and AI-powered analysis to transform early cancer detection in dogs, cats, horses, and beyond. You’ll also hear about the unique challenges of launching a biotech startup in the veterinary space, and how Preston balances the joys and demands of entrepreneurship with the joys and demands of family life.

Helpful Links

Learn more about ProPetDX: https://www.propetdx.com/

Get in touch with Preston Williams at preston.williams@propetdx.com

Connect with Preston on LinkedIn: https://www.linkedin.com/in/preston-williams-01616840/

Tune in to this Barking Mad episode about the Plug and Play Tech Center.

Show Notes

00:00 – Welcome back!

02:00 – Introducing Preston Williams and ProPetDX

04:50 – Behind the technology

09:15 – Beyond early cancer detection

12:57 – Startup hurdles, scientific challenges, and key milestones

15:25 – The Plug and Play accelerator experience

18:11 – Balancing entrepreneurship and family

19:44 – Finding the right partners

22:20 – Preston’s advice for other founders

25:09 – A surprising productivity hack!

27:21 – The future of pet diagnostics

31:10 – How to keep up with Preston and ProPetDX

32:32 – Final thoughts and stay tuned!