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Foundation Issues

Foundation Issues

By: Dhara Patel | Outer Realm VR
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Foundation Issues explores how today’s most innovative minds in construction and real estate are driving sustainability, storytelling, and tech adoption across the project lifecycle. Hosted by Dhara Patel of Outer Realm VR, each episode features marketing and development leaders uncovering what it really takes to shape the future, before the first brick is laid.2025 Dhara Patel | Outer Realm VR Art Economics Marketing Marketing & Sales
Episodes
  • Data, Culture & Gut: The New Foundation of Real Estate Success with Rivers Pearce
    Oct 23 2025

    What if the future of real estate success wasn’t about the latest flashy technology, but about owning your data and building an authentic culture from day one?

    In this episode of Foundation Issues, host Dhara Patel sits down with Rivers Pearce, VP of Marketing at ENRG Realty, to explore how data ownership, human creativity, and gut instincts are reshaping the industry’s foundation.

    Rivers unpacks why AI alone won’t differentiate your business unless it’s trained on your unique, proprietary data. He explains how consolidating scattered information into a single source of truth can unify multiple real estate divisions, from brokerage to mortgage and beyond—and fuel smarter decisions.

    They dive into the rising importance of storytelling in marketing, the irreplaceable role of genuine culture embedded from the start, and the power of trust and honesty in client relationships. Drawing from personal experiences, Rivers shares the vital balance between trusting your gut and rigorously inspecting opportunities in a complex startup world.

    What You’ll Learn:

    • Why owning and centralizing your data is the real competitive edge
    • How AI’s true value lies in being customized with your proprietary information
    • The essential role of storytelling and human creativity in marketing
    • Why culture must be built organically, not bolted on later
    • Insights on trust, honesty, and listening to your gut in business decisions

    Connect with Rivers Pearce:

    • 🌐 linkedin.com/in/riverspearce
    • 🌐 linktr.ee/riverspearce

    Connect with Dhara Patel:

    • linkedin.com/in/dharapatel001
    • outerrealmvr.com

    Subscribe on Spotify, Apple Podcasts, or your favorite platform.

    If you enjoyed this episode, share it with a fellow construction professional, marketer, or leader, and don’t forget to leave us a review. New episodes drop weekly!

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    Less than 1 minute
  • Beyond Sales: Jared Antin on Building Trust, Clarity & Better Real Estate
    Sep 24 2025

    What if the future of real estate wasn’t about flashy sales tactics, but about trust, clarity, and strategy?

    In this episode of Foundation Issues, host Dara Patel sits down with Jared Antin, Real Estate Executive at Brown Harris Stevens. With a career that began during the Great Recession and grew into leadership, Jared has made it his mission to elevate industry standards and reshape how agents serve clients, investors, and communities.

    Jared shares his journey from brokerage to executive leadership, why agents must evolve from gatekeepers of information to trusted advisors, and how his Clarity Framework, data, context, and strategy, is helping clients make smarter real estate decisions.

    He unpacks the challenges of pricing strategies, why honesty is the ultimate marketing tool, and how AI is enabling more personalized service at scale. Plus, he dives into leadership lessons, balancing family with a demanding career, and why consistent, small actions often drive the biggest results.

    What You’ll Learn:

    • Why trust and clarity matter more than sales tactics in today’s market
    • How the Clarity Framework helps clients and investors make smarter decisions
    • Why overpricing a home is the #1 deal killer (and how to avoid it)
    • How AI is reshaping the agent-client relationship
    • The leadership principles that keep Jared, and his teams, grounded and effective

    Connect with Jared Antin:

    • 🔗 LinkedIn: linkedin.com/in/jaantin
    • 🌐 Website: elegran.com/ja

    Connect with Dhara Patel:

    • linkedin.com/in/dharapatel001
    • outerrealmvr.com

    Subscribe on Spotify, Apple Podcasts, or your favorite platform.

    If you enjoyed this episode, share it with a fellow construction professional, marketer, or leader, and don’t forget to leave us a review. New episodes drop weekly!

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    Less than 1 minute
  • From Accidental Marketer to Strategic Leader: Matthew Stephenson on Elevating Construction Marketing
    Sep 23 2025

    What if marketing in construction wasn’t just about making things look good, but about shaping strategy, driving profitability, and helping a company grow for the next decade?

    In this episode of Foundation Issues, host Dara Patel sits down with Matthew Stephenson, Director of Marketing at Cummings Electrical and current President of SMPS North Texas. Known for his servant leadership style and ability to build powerhouse teams, Stephenson shares how he stumbled into construction marketing during the 2008 recession and turned it into a career defined by strategy, impact, and growth.

    From learning under mentors who emphasized results to reframing marketing as a true business partner, Stephenson’s journey reveals how leadership, persistence, and the right guidance can transform a career—and a company.

    What You’ll Learn:

    • How Matthew discovered his passion for pursuits and contract-winning strategy.
    • Why choosing the right boss can accelerate growth more than salary or prestige.
    • How he redefined marketing at Cummings Electrical as a driver of profitability, talent, and business growth.
    • The unique challenges of construction marketing, including long sales cycles and hard-to-measure outcomes.
    • How servant leadership empowers teams while holding high standards.
    • Why industry shifts like AI and the decline of office projects are reshaping opportunities in construction.
    • How Lean initiatives and SMPS involvement shaped smarter decisions and award-winning recognition.

    Connect with Matthew Stephenson:

    • LinkedIn: linkedin.com/in/matthew-stephenson-msmr

    Connect with Dhara Patel:

    • linkedin.com/in/dharapatel001
    • outerrealmvr.com

    Subscribe on Spotify, Apple Podcasts, or your favorite platform.

    If you enjoyed this episode, share it with a fellow construction professional, marketer, or leader, and don’t forget to leave us a review. New episodes drop weekly!

    Show More Show Less
    Less than 1 minute
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