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Formative 15: From childhood sports fan to pro team president (with Mark Lamping, Rockhurst University ‘80)

Formative 15: From childhood sports fan to pro team president (with Mark Lamping, Rockhurst University ‘80)

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 When Mark Lamping, Rockhurst University class of 1980, was camping out for World Series tickets in the 4th grade, he wouldn’t have dared to dream of running the team one day. Ironically lucky for him, a 1994 strike and cancelled season found those same St. Louis Cardinals in need of the longtime Anheuser-Busch marketing executive. The national pastime – our summer storyline that unspools slowly and satisfyingly – had been stolen from fans. It was a call to repair and rebuild. In episode 15 of Formative, we talk about the commercial value of fan emotion; why the NFL remains the last form of American mass culture amidst fragmentation; and taking a mid-life leap from professional comfort and stability to go build a billion-dollar stadium for New York City.

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