For the first time in history, most people are 'generally receptive' to ads cover art

For the first time in history, most people are 'generally receptive' to ads

For the first time in history, most people are 'generally receptive' to ads

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 We chat with Hannah Walley, Kantar's head of media for UK & Ireland, about the organization's research into consumers' and marketers' perceptions of advertising. Walley tells us how we've got to a place where, for the first time, more people are receptive to advertising than aren't; why there's no overlap between marketers' favorite ad spaces and real people's favorites; and the truth behind stats about declining investment in linear TV ads.

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