Welcome back to The Overlap Fan Debate, brought to you by Sky Bet.

This week, Jamie Carragher and Paul Scholes are joined by some of the biggest fan channels in the country, along with football marketing expert Adam, better known on TikTok as @adamthecco, to talk all things sponsorships and adverts in football.

From iconic adverts and legendary shirt sponsors to football’s growing commercial side, the panel debate whether the game has lost its soul and if sponsors are starting to take over. What makes a great football advert, and which brands have truly stood the test of time?

There are plenty of laughs too, with Scholsey’s best ad stories, Carra’s classic moments, and a brand new game of Shot on Target, where the team go head to head with the fans.

What’s your club’s most iconic shirt sponsor of all time?

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00:00 - Intro

03:23 - Evolution of Sports Sponsorship

13:04 - Shot On Target

24:40 - Stadium Naming Rights and Brand Value

26:35 - Commercial Signings and Global Fanbase

29:44 - Marketing Stunts and Fan Reactions

37:36 - Iconic Football Moments and Sponsorships

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