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Football Insights Academy Podcast

Football Insights Academy Podcast

By: Tom Butterfield & David Bromley
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About this listen

 Welcome to The Football Insights Academy Podcast, the ultimate destination for football enthusiasts, aspiring analysts, scouts, and recruitment professionals who want to understand the beautiful game beyond what’s visible on match day. This podcast is dedicated to demystifying the world of football analytics, scouting, and recruitment while empowering listeners to elevate their understanding of the game. Each episode is packed with: Deep Dives into Playing Styles: Learn how teams operate on and off the ball with practical insights into identifying tactical frameworks, key player roles, and system dynamics. Data-Driven Decision Making: Discover how to turn raw stats into actionable insights, with a focus on metrics that matter, from the now mainstream expected goals (xG), through progressive passes, and defensive duels to cutting edge off-ball metrics. Player Evaluation & Recruitment: From uncovering hidden gems to identifying ‘appropriate’ players for specific roles and styles, we break down the process of effective scouting in a way that’s accessible to beginners and professionals alike. Real-World Tools and Frameworks: Gain hands-on knowledge of platforms like Wyscout and actionable workflows to identify and evaluate talent using data, including exportable metrics and case studies. Career Growth Tips: Learn how to get started or level up in football analysis, scouting, or recruitment with practical advice and career-focused strategies. Designed for those serious about understanding football beyond the surface, the podcast covers everything from core concepts like team playing styles and counter-attacking overlays to advanced recruitment strategies that clubs need today. We also explore the latest trends in football analytics, share inspiring success stories, and provide actionable takeaways for professionals working (or aspiring to work) in the game. Whether you’re a die-hard fan, a budding analyst, or a seasoned scout looking to sharpen your skills, The Football Insights Academy Podcast is your go-to resource for developing a deeper understanding of football and making smarter decisions in the world of scouting and recruitment. Subscribe now and start your journey toward unlocking the game within the game!Copyright 2025 Tom Butterfield & David Bromley Football (Soccer)
Episodes
  • Ep24: Building Your Player Recruitment House!! The War Room Has Begun!

    Ep24: Building Your Player Recruitment House!! The War Room Has Begun!
    Sep 5 2025

    Join the Waiting List - Free Kickstart Challenge

    Introduction

    Tom and David kick off Episode 24 with a warm welcome and a bit of humor about their recording setup. Football Season Insights: A deep dive into the unpredictable nature of the current football season, discussing teams like Man City, Spurs, and West Ham.

    Recruitment Process: The duo explores the parallels between football recruitment and house renovation, emphasizing the importance of having a structured process. War Room Series: Insights into the first session of the War Room series, focusing on the initial stages of player recruitment and the role of AI in modern scouting. Upcoming Sessions: A preview of the next War Room session, promising more in-depth analysis and real-world applications.

    Call to Action: Don't miss out on our free Kickstart Challenge! Check the show notes for a link to register and get exclusive content delivered to you.

    Hashtags: #FootballInsights #Recruitment #AIinFootball

    Useful Links

    Join the Waiting List - Free Kickstart Challenge

    Support The Show - Buy David and Tom a bag of peanut M&M's.

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    37 mins
  • Ep23: The Steps of a Real Recruitment Process - Steps 9-11 and Ready For The War Room!

    Ep23: The Steps of a Real Recruitment Process - Steps 9-11 and Ready For The War Room!
    Aug 26 2025

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    Join the Free Beginners Course

    Summary

    In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the current football season's unpredictable start, delve into the recruitment process for football clubs, and introduce the upcoming War Room sessions.

    They explore the importance of structured scouting, the role of video analysis, and the significance of the target matrix in player recruitment. The conversation emphasizes the need for clubs to focus on appropriate players rather than just good players, and the challenges faced in maintaining a competitive squad.

    Useful Links

    Join The War Room

    Join the Free Beginners Course

    Support The Show - Buy David and Tom a bag of peanut M&M's.

    Instagram

    Youtube Channel
    Show More Show Less
    38 mins
  • Ep22: The Steps of a Real Recruitment Process - Steps 4-8

    Ep22: The Steps of a Real Recruitment Process - Steps 4-8
    Aug 21 2025

    Join the Waiting List - Free Beginners Course

    Summary

    In this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley delve into the stages of the First 11 app workflow, focusing on player recruitment and data analysis. They discuss the importance of defining objectives, identifying playing styles, and specifying player roles.

    The conversation highlights the integration of AI in scouting processes, the significance of key performance indicators, and the use of video analysis for player evaluation. The hosts emphasise the efficiency and effectiveness of modern recruitment methods, encouraging clubs to adapt and refine their strategies in a rapidly evolving landscape.

    Useful Links

    Join the Waiting List - Free Beginners Course

    Support The Show - Buy David and Tom a bag of peanut M&M's.

    Instagram

    Youtube Channel
    Show More Show Less
    34 mins
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