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Flavors of Ambition

Flavors of Ambition

By: Boston Consulting Group
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What are the key ingredients for building a future-ready, dynamic business ecosystem from the Middle East? Flavors of Ambition explores this question with industry pioneers, global investors, and visionary leaders shaping the region’s future. From technology and AI to renewable energy, trade, healthcare and education, each episode uncovers the forces driving transformation and investment across the Middle East. But business here isn’t just about strategy—it’s about people, partnerships, and heritage. So we go beyond the boardroom and uncover the personal stories behind our guests’ journeys. We'll discover how they were shaped by the cornerstones of culture in the region family, tradition and hospitality - and how they are weaving these values into the bold innovations and global partnerships that are redefining the Middle East’s role on the world stage. Whether you live and work in the Middle East or are simply curious about its future, Flavors of Ambition offers an inside look at one of the world’s most dynamic and fast-evolving markets. About BCG In The Middle East: For almost two decades, our consulting expertise has helped clients in the Middle East reimagine the future while building a resilient and adaptable culture that unlocks human potential. With a footprint across the region, and offices in the hub cities of Riyadh, Dubai, Abu Dhabi, and Doha, we bring together local knowledge, global industry expertise, and deep capabilities to empower, inform, and create impact. About Our Host Ramia Farrage is an award-winning journalist, producer, and presenter who has worked with global leaders and influencers across the Middle East and beyond. Passionate about storytelling, Ramia brings a unique ability to connect with guests, uncovering their journeys, values, and ambitions.Copyright 2025 Boston Consulting Group Economics Leadership Management Management & Leadership
Episodes
  • Writing the Next Chapter of AI: Yaser Al-Onaizan on Vision, Values, and the Human Side of Innovation
    Nov 11 2025

    The Middle East is laying the foundations for a bold new era of artificial intelligence, one rooted in purpose. At the center of this transformation is Dr. Yaser Al-Onaizan, Deputy CEO of HUMAIN, and one of the driving forces behind Saudi Arabia’s national AI vision.

    In this episode Dr. Yaser and co-host Dr. Akram Awad, Managing Director and Partner at BCG explore how the region is turning strategy into reality, developing world-class data infrastructure, building AI systems grounded in human values, and cultivating the talent that will power tomorrow’s digital economies.

    Dr. Yaser shares how his journey from pioneering researcher to national AI leader reflects the region’s broader transformation. A mission driven by ambition, collaboration, and a belief that technology must serve people.

    And Dr. Akram offers insight into how purpose-driven strategy, governance, and public-private partnerships are creating an ecosystem where innovation can thrive responsibly and sustainably.

    Together, they explore the ethical and societal dimensions of AI, from inclusion and gender parity to lifelong learning, and how regionally trained, Arabic-first AI models are helping position the Middle East as a global leader in human-centric innovation.

    If you want to understand how the Middle East is shaping the future of AI, balancing innovation with integrity, and vision with values, this is an episode you won’t want to miss.

    Links:

    Dr. Yaser Al-Onaizan on LinkedIn

    HUMAIN

    Akram Awad on LinkedIn

    BCG Middle East

    Email Flavors of Ambition: flavorsofambition@bcg.com

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    44 mins
  • Smart Systems, Human Goals: Joseph Bradley on Designing the Middle East’s AI-Powered Future
    Jul 2 2025

    The Middle East is building the future of cities from the ground up, with bold ambition and long-term vision. From cognitive cities to AI-enabled governance, the region is transforming into a living lab for the technologies, systems, and societies of tomorrow.

    In this episode of Flavors of Ambition, we speak with Joseph Bradley, CEO of Tonomus, and David Panhans, Managing Director and Senior Partner at BCG, about what it takes to turn a bold national vision into reality. Together, they explore how the Gulf is embracing data, AI, and digital platforms not only to drive efficiency, but to fundamentally reimagine how we live, work, and lead.

    Joseph shines a light on how the Middle East is leveraging AI to go beyond smart cities and build the world’s first cognitive city, where technology serves humanity, and where progress is measured not just in profits, but in purpose.

    And David offers insight into how policy, public-private partnerships, and digital talent are accelerating transformation at scale.

    We also dive into what makes the Gulf uniquely positioned to take this leap, from a young, tech-savvy population and agile leadership to massive investment in infrastructure and innovation ecosystems.

    If you want to understand why the Middle East is fast becoming a proving ground for the next wave of digital civilization, this episode is for you.

    Links:

    Joseph Bradley on LinkedIn

    TONOMUS

    David Panhans on Linkedin

    BCG Middle East

    Email Flavors of Ambition: flavorsofambition@bcg.com

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    33 mins
  • From Heritage to High-Tech: Dr. Najwa Aaraj on the Middle East’s Innovation Transformation
    May 13 2025

    The Middle East is investing in more than just the technologies of tomorrow, it’s investing in the people, ideas, and institutions that will shape them. In this episode of Flavors of Ambition, we speak with Dr. Najwa Aaraj, CEO of the Technology Innovation Institute in Abu Dhabi, to explore how the UAE is building world-class capabilities in deep tech, from cryptography and quantum computing to AI and robotics.

    Dr. Aaraj shares her journey from studying cryptography in the U.S. to leading one of the region’s most ambitious R&D institutions. We explore how the region is accelerating innovation through targeted investment, talent development, and real-world application. And what that means for the future of the digital economy.

    We also examine how leadership, collaboration, and bold national vision are laying the foundation for global competitiveness, while staying rooted in the cultural values that define the region’s identity.

    Joining the conversation is Faisal Hamady, Managing Director and Partner at BCG, who shares how the Gulf is fostering agile, innovation-driven ecosystems, and why the region is emerging as a key player in the next wave of digital transformation.

    If you’re curious about how the Middle East is moving from technology adopter to technology creator, this episode is a must-listen.

    Links:

    Dr Najwa Aaraj on LinkedIn

    Technology Innovation Institute

    Faisal Hamady on Linkedin

    BCG Middle East

    Email Flavors of Ambition: flavorsofambition@bcg.com

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    36 mins
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