In this episode of Fixing the Game, I’m joined by Talia Wolf, CEO of Getuplift and creator of the Emotional Targeting Framework™. We skip the fluff and dive straight into practical, high-converting strategies you can use today: emotional copy that works, landing page fixes, CTA tweaks, and tools Talia actually uses.

Plus, we spotlight her just-released book on Emotional Targeting, designed to help marketers turn browsers into buyers through deeper customer understanding.

Whether you're in B2B, SaaS, or eCommerce, this one’s full of gold.

In this episode, I’m joined by Dennis Yu, Co-Founder and CEO of The Other Group, a strategic advisor helping eCommerce brands go to market & scale.

He’s a former Shopify leader who managed an $8B GMV portfolio and helped mid-market and enterprise merchants grow.

In this episode, we’ll break down the fundamentals of eCommerce, how the industry has evolved, and what Dennis learned at Shopify that shapes his outlook on the future of eCommerce.

In this episode, I sit down with Hugo Pereira author of Teams in Hell, to talk about what really breaks teams… and how to fix it.

We dig into why modern leadership still borrows from outdated factory-era models, how goal-setting loops turn into traps, and the difference between reactive task-mode and meaningful progress. Hugo shares powerful mindset shifts and practical steps to rebuild clarity, trust, and adaptability within teams plus how deep work, simplified priorities, and team-wide ownership can completely shift performance.

This episode is for anyone who’s leading a team (or in one!) and wants to create an environment where people do their best work without burning out or falling into micromanagement chaos.

🔗 Connect with Hugo: https://www.linkedin.com/in/hugosbpereira/