Fix the Wheel: Why AI Is Stress-Testing Marketing Measurement, Not Saving It cover art

Fix the Wheel: Why AI Is Stress-Testing Marketing Measurement, Not Saving It

Fix the Wheel: Why AI Is Stress-Testing Marketing Measurement, Not Saving It

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Chris Elsheikhi, VP of Demand Generation at Usercentrics, breaks down why today’s performance marketing engine is stuck on a “hamster wheel” of short-term optimization—and why more data, more spend, and more AI aren’t the answers marketers think they are.

Instead, he makes the case for a fundamental shift: treating consent and trust as core performance signals, not compliance hurdles. From the hidden gaps in conversion tracking to the growing AI trust deficit among consumers, Chris outlines how leading teams are rethinking their measurement stack—connecting consent data, analytics, and activation to drive more accurate, sustainable growth.

If AI is only as good as the signal it’s fed, this episode is a wake-up call: fix the signal, or risk scaling flawed insights at machine speed.
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