» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Richard Cooper (Entrepreneur in Cars) is a men's coach who helps guys navigate relationships after getting destroyed by his own divorce, and this conversation breaks down why the nice guy strategy fails, how women punish you for giving them everything they ask for, and why successful men throughout history never committed to sexual exclusivity.

Richard explains the fundamental disconnect—women demand full commitment, including sexual monogamy, but when you give them the complete package, they often lose interest and punish you. Learn why 43% of North American kids are raised in single-parent households producing boss girls and weak beta males, how daddy issues create women who don't value masculinity, and why tattoos are the most criticised red flag.

The harsh reality: paying attention to behaviour versus what people say applies universally in relationships and business.

00:00 Introduction
02:00 First impressions of Dubai and why he’s exploring relocation
04:26 Why modern dating is a minefield for young men
08:52 The concept of ‘beta-tization’ through small daily concessions
11:39 Should couples live together or live separately long-term?
18:06 The idea that commitment and exclusivity aren’t always linked
21:49 How the legal system punishes men after breakups
27:39 Why modern marriage is a raw deal for most men
31:44 Navigating love and ambition when building a business
37:14 Social media as a threat to relationship stability
40:59 How young men should focus on building long-term value
45:08 Tattoos, trauma, and the markers of red flags
50:48 Green flags and the women who nurture, not demand
52:19 Where to find high-quality women—and why the West struggles
58:53 Expectations, disappointment, and better understanding women
01:05:46 The risks of fatherhood and how to vet properly

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
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» Follow Richard
Instagram: https://www.instagram.com/the_unplugged_alpha/?hl=en
Books: https://www.amazon.com/stores/author/B00D4NYPAG?ccs_id=cae3e395-4020-4c99-ac68-456648f0baeb

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Rory Sutherland is Vice Chairman of Ogilvy, and this conversation reveals why personal branding works, how luxury brands are destroying themselves by chasing scale over exclusivity, and why companies optimise completely wrong metrics that customers don't actually care about.

Learn why we substitute easy questions for hard ones when making decisions, how status currencies constantly shift from cars to experiences to education, and why expensive signalling through costly marketing actually works better than cheap digital messages.

Timestamps
00:00 Introduction
02:14 Why personal branding matters more in an AI-driven world
04:38 Family-owned businesses outperform PLCs in brand building
08:43 Why likeability often beats performance in service brands
13:45 The hidden value of charm and human interaction
16:36 Making travel better through experience, not speed
19:30 Obsessively specialising to build premium perception
26:21 Why status travel beats local cultural appreciation
34:06 Should we admire bold bling or quiet confidence?
36:53 Why digital culture shifts how we signal status
39:33 How luxury brands are losing cachet through ubiquity
49:03 Big screens, little phones and backwards tech habits
52:22 Influencer marketing revives old-school trust in digital
57:13 The danger of one-size-fits-all outrage in advertising
01:10:11 Expensive media still signals credibility and confidence

Links
» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/
» Transform your physique – https://www.thrstapp.com/
» My clothing brand, THRST – https://thrstofficial.com
» Custom Bioniq supplements – https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/

» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrst

Follow Rory
Substack: https://rorysutherland.substack.com/
X: https://x.com/rorysutherland?lang=en

Kayla Itsines got her first PT job by holding a door open for someone, and she's here to explain why transformations sell everything and quick fixes teach you nothing.

Learn how Kayla went from charging a dollar per minute in her parents' backyard to selling millions of e-books before Instagram even had video capabilities. She breaks down why transformational content sells anything—body, business, or mindset—and how she transitioned from personal brand to scalable platform by admitting she wasn't an expert at everything.

This conversation exposes why coaches pushing aggressive calorie cuts for quick results don't care about destroying their clients' relationship with food.

00:00 Introduction
02:00 Starting out in fitness and falling in love with strength
08:48 Building a personal brand vs building a sellable business
11:21 How an accidental e-book launch turned global fitness empire
15:40 Turning the Sweat app into a platform beyond herself
21:46 Selling the company and feeling like she lost a child
25:53 Keeping Sweat ahead in a saturated women’s fitness market
32:22 Why long-term success is about consistency, not extremes
38:31 What women struggle with most in fitness today
40:25 Debunking myths about women lifting weights and eating carbs
44:39 Fitness shifting toward total wellness and biohacking
48:39 Stress, control, and the quiet chaos of daily life
53:15 Navigating motherhood while running a global brand

» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/
» Transform your physique – https://www.thrstapp.com/
» My clothing brand, THRST – https://thrstofficial.com
» Custom Bioniq supplements – https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode – https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrst

» Follow Kayla:
Instagram – https://www.instagram.com/kayla_itsines/?hl=en
Sweat – https://sweat.com/join