In this episode of Room for Growth, Billie sits down with accomplished CMO Pauline Reader. With a career that includes CMO and SVP marketing leadership positions with renowned brands such as eBay, Minted, and Stitch Fix, and most recently Podium, a communication SaaS platform for SMBs and larger enterprises. Pauline now runs Reader Consulting, where she offers fractional CMO and consulting services, and in this episode, she brings valuable insights into the role of artificial intelligence and machine learning in B2C and B2B marketing strategies.

Pauline isn’t new to AI — for years she’s been actively leveraging traditional data science methodologies to enhance customer experiences (e.g., providing personalized clothing recommendations) and improve business operations. She shares pragmatic and tangible examples of interpreting data-driven insights and combining human judgment with technology for the most effective results.

Throughout the discussion, Billie and Pauline explore topics including data collection, personalization strategies, maintaining customer privacy, decision-making in technology investments, and finding a balance between short-term goals and long-term AI strategy.

Additional Resources

TOPICS DISCUSSED

• Using AI and data science models to better understand customer preferences in eCommerce platforms
• Overcoming obstacles with data compliance and privacy in AI-driven marketing strategies.
• Ways of leveraging unstructured data through machine learning to extract relevant information.
• Key considerations for rolling out AI features or changes in customer-facing technology.
• Connecting and measuring customer data within brand loyalty platforms

KEEP THE GROWTH GOING

• Learn about WillowTree's Data & AI Consulting services
• Explore how WillowTree can enhance your brand’s customer loyalty program
• Connect with Pauline Reader on LinkedIn
• Follow Billie Loewen on LinkedIn