Rob Bedell has built a career helping companies uncover hidden revenue, reshape broken sales cultures, and rethink how they show up for their customers.

In this conversation, Rob breaks down why most organizations misjudge their own value, where leaders accidentally create blind spots, and why the most powerful sales shift is realizing that “it’s not about you.”

We dig into the habits that stall growth, the subtle panic patterns that distract leaders from meaningful progress, and how a simple reset with your best customers can unlock clarity you didn’t even know you were missing. Rob brings stories from manufacturing floors, publishing, sales turnarounds, comedy stages, and even the martial arts studio—all pointing to the same theme: know your audience, serve them well, and the rest takes care of itself.

Key Discussion Points

00:00 — What makes Rob’s approach to turnaround work different

03:10 — The mindset shift: sales isn’t about you

08:40 — Learning to say “no” (and why it creates trust)

12:15 — How companies misunderstand their value proposition

17:50 — The simple 3-question exercise that changes everything

22:30 — Panic patterns: why leaders miss what’s right in front of them

26:45 — Hidden revenue streams and the “sponge ball” discovery

33:10 — The danger of selfish sales cultures

38:55 — Leadership resistance: when people say they want change… but don’t

45:00 — How AI is reshaping the early stages of sales

52:30 — Comedy, communication, and reading the room

58:05 — The martial arts philosophy that shaped Rob’s leadership

1:04:10 — Tequila, meditation, and how Rob resets

1:09:20 — Where to find Rob

If you lead a team, run a division, or sell for a living, this one hits home.

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