Figuring Out: Your Marketing Isn’t Broken, Just Misaligned | Podcast #56
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Figuring Out: Your Marketing Isn’t Broken, Just Misaligned | Podcast #56
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About this listen
Learning Objectives
- Analyze why marketing misalignment affects firm success.
- Identify key steps in realigning firm marketing with client needs.
- Discuss practical methods for uncovering marketing disconnects.
- Explore ways to encourage creativity in accounting firms.
- Develop actionable steps for firm leaders to improve marketing alignment.
In this eye-opening Episode, Karen Reyburn, founder of PF and a CPA turned creative strategist, explains why many firms feel like their marketing efforts are stuck. She dives into how misalignment between marketing strategies and client expectations is the real issue, and how firms can realign their approach for more natural, authentic, and sustainable results.
Karen shares actionable insights for firm leaders, drawing on her experience working in both the U.S. and Scotland. She emphasizes the importance of understanding your ideal client before refining your marketing strategy. The discussion covers how values, vision, and culture play crucial roles in developing marketing strategies that resonate with the right audience.