Figure out your business trajectory, leverage a business sounding board, with Phil Fraser (MNM Season 2 Episode 9) cover art

Figure out your business trajectory, leverage a business sounding board, with Phil Fraser (MNM Season 2 Episode 9)

Figure out your business trajectory, leverage a business sounding board, with Phil Fraser (MNM Season 2 Episode 9)

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 Figure out your business trajectory, leverage a business sounding board, with Phil Fraser Episode 9, Season 2 – Phil Fraser Welcome to the ninth episode of the second season of The Micro Niche Mastery Podcast. Our guest for today is Phil Fraser, who is known for his multi-award-winning online gaming affiliate business and now a Business Sounding Board. Wondering what type of help you need to grow your business? We’ve got the answers in this episode. A success story of getting a product into a micro-niche is at 1:21 How did Phil generate income from his website? The two business models he used for monetization are at 4:02 No cash to spend on advertising? Check out 6:34 to learn how Phil sustained his start-up business Phil’s story of becoming Ex Mr. Online Bingo is at 8:32 Learn more about business sounding board services at 11:21 The parameters Phil used in niching down in this micro-niche are at 14:20 Is there a specific industry for this micro-niche? The answer is at 22:18 The common issues business owners deal with can be found at 23:13 Need free advice and guidance for your business? Get the Nous of Fraser newsletter here If you find this episode interesting, share it with your friends. Important Links: linkedin.com/in/philfraser/ philfraser.co.uk dailycookie. co Transcript: Click Below to see the full transcript of this episode Open Transcript Voice Over: Welcome to the Micro Niche Mastery Podcast, where we help you establish yourself in the perfect micro niche. So you will get noticed and grow your business faster. And now your host, he loves practicing singing with his 14-year-old daughter, and they often share songs from their playlists with each other. Ziv Raviv Ziv: Hello, and welcome to the Micro Niche Mastery Podcast. Hi, I’m so excited today to share with you a double story, a story of both a micro niche success in the product field, and also a story of micro niching on a specific problem with the service. Let me introduce you to Phil Fraser from philfraser.co.uk. Hello, Phil, how are you? Phil: Hi, Ziv. Good afternoon. I’m great. How are you doing? Ziv: It’s great to have you here. I’m really excited about getting to the point in the interview where we talk about your service as a business founding board, which sounds really interesting and unique and, and specific. But before that you also have a story, a success story of getting a product in a micro niche. Tell me all about that. Phil: Okay. So this goes, this story goes all the way up to 2000 and I, I took a, a business idea out to the market to get some angel investment for what would’ve been the UK’s first ever pay to play online bingo site that failed. We got no support whatsoever, but what fell out of the back of it was a comparison in effect comparison website for online bingo sites for initially in the US. And then eventually in the UK and online bingo sits within the whole online gaming space. So within that, you’ve got sports betting, you’ve got online casino, you’ve got online poker, you’ve got online lottery, online slots. We stuck to online bingo throughout, and that was our niche. The great thing about that was if you think about the, those products I’ve just listed in online gaming, you know, casino, poker, sports betting, they’re very male orientated. Phil: So online bingo is very female orientated and pretty much in the early days, we were just left to it because it was such a different niche to every it’s easy to take a sports better and go, okay, you like betting on sports. Do you wanna play online roulette or do you wanna play online poker? The further step to online bingo is for a lot of companies was too big, too early. So we were just left to our lane and we became by niching because we were alone. We became a, the whole niche thing was very much a case of big fish in a small pond. Ziv: This is fascinating. So you were basically doing like a website and I’m guessing a lot of search engine optimization and you started to generate traffic and you tell me what was your monetization strategy? Phil: Okay. So we had, in fact, we actually had two business monetizations, route one, my background pre-launch of the business was selling advertising in newspapers and magazines. So that was where I came from. So our initial business model was simply selling advertising space on the website. So it was a case of, we will advertise your product on this many pages for a month and that’s X pound or X dollars, or we would do it by just by impressions. So we will run your banner until it’s delivered 500,000 impressions, and that will cost you again, X thousand pounds. So that was our initial model. And the other aspect of that initial model in the very early days of online gaming, it was a bit wild west and there was some, some interesting characters within it, let’s say. So we ran with a, a prepayment model. So we said, you send us your money and we will then run your ...
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