• Feeling Your Way Through It | Ep 04

  • Mar 11 2025
  • Length: 1 hr and 4 mins
  • Podcast

Feeling Your Way Through It | Ep 04

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  • Summary

  • March 2025, Talking points:

    Social media landscapes and TicTok success

    Vanity metrics vs real sales

    Reframing competition (other small businesses should be allies)

    Scientific approach to testing changes vs feeling it

    Picking a strategy

    Authenticity and consistency as a marketing strategy

    Matt’s current focus: Concerted effort around marketing to grow sales and stress test staff and process (then to fix what breaks) - Follow @thebeardedpigau & thebeardedpig.com.au

    Zac’s current focus: Sort out level 2 blogs and website flow, upload counseling promotion video, start hot and cold outreach - Follow @zacpphillips & zachary-phillips.com
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