Feeling Your Way Through It | Ep 04
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Feeling Your Way Through It | Ep 04
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About this listen
March 2025, Talking points:
Social media landscapes and TicTok success
Vanity metrics vs real sales
Reframing competition (other small businesses should be allies)
Scientific approach to testing changes vs feeling it
Picking a strategy
Authenticity and consistency as a marketing strategy
Matt’s current focus: Concerted effort around marketing to grow sales and stress test staff and process (then to fix what breaks) - Follow @thebeardedpigau & thebeardedpig.com.au
Zac’s current focus: Sort out level 2 blogs and website flow, upload counseling promotion video, start hot and cold outreach - Follow @zacpphillips & zachary-phillips.com
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.