What do feed sacks, dissolvable ink, and mini grocery carts have to do with success? In this episode of Go Influence Life, Christian Hansen takes you back to 1924 to uncover how a flour mill employee named Asa T. Bales revolutionized the fashion world—and what it teaches us about influence through value.

By seeing beyond the surface, Bales didn’t just meet people’s basic needs—he tapped into something deeper. And in today’s story-packed episode, you’ll discover how this principle applies to your business, your leadership, and your ability to stand out in a crowded world.

Key Quotes & Takeaways:

• “When the value you offer is twice that of others, people choose you again and again.”
• “Asa T. Bales didn’t just sell feed—he sold freedom, dignity, and style.”
• “Solving a surface-level need gets you noticed. Solving a deeper need gets you chosen.”
• “Attention follows value—and connection. Double the value, and people will go out of their way to choose you.”

🚀 Who do you serve? What are their surface needs—and what deeper needs can you meet at the same time?

From farm sacks to grocery aisles, this episode will challenge you to look beyond the obvious and serve with deeper intention—because that’s what creates real loyalty, lasting influence, and uncommon success.