In this episode of The Purposeful Strategist, Belden Menkus speaks with Kevin Bennett, CEO of Premier Christian Media, about leading a mission-driven media organisation in a rapidly changing technological and cultural landscape. What began in 1995 as a single London AM radio station has grown into the UK’s largest Christian broadcaster, reaching around 1.8 million listeners weekly across multiple radio stations, alongside a global podcast, digital, magazine, and events presence.

In their conversation, they explore:
• How a purpose-led organisation measures impact beyond financial metrics.
• The role of discernment in leadership decision-making.
• Balancing commercial sustainability with ministry mission.
• Why live radio still matters in a digital, on-demand world.
• How Premier is approaching AI with responsibility, transparency, and human creativity at the centre.

Premier: https://www.premier.org.uk/

MenKus & Associates: https://www.menkus.com/

Supported by Norman Broadbent: https://www.normanbroadbent.com/

Belden Menkus is the Managing Director of Menkus & Associates, a London-based advisory firm working with CEOs and senior teams to align strategy with purpose. Drawing on decades of experience in strategy consulting, leadership, and organisational transformation, he helps mid-sized firms—particularly law firms and membership bodies—tackle complex decisions and unlock long-term value.

Belden hosts The Purposeful Strategist, a podcast exploring how business leaders bring purpose into strategic action. His work is marked by intellectual clarity, a collaborative approach, and a commitment to practical results. A strategic thinker with wide intellectual range, blending business acumen with curiosity and cultural literacy. He brings a distinct mix of consultant, historian, and explorer of ideas.