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Facing Disruption - Accelerating Innovation, Growth, and Resilience

Facing Disruption - Accelerating Innovation, Growth, and Resilience

By: AJ Bubb
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About this listen

Facing Disruption is a webcast that explores the intersection of technology and humanity through conversations with leaders across industries. We help leaders understand how emerging trends and technologies are impacting their businesses and customers, ultimately turning shifting market trends into new opportunities. Our content spans three key pillars: The Future of explores emerging technologies and their industry impact Rockstar Product Teams reveals strategies for building better products faster The Experimenter's Mindset showcases how calculated risk-taking drives innovationAJ Bubb
Episodes
  • How AI Is Shaping Content, Personalization, and the Next Era of Marketing Teams
    Nov 20 2025

    Is GenAI changing marketing for good? In this episode, AJ sits down with Camilla Sullivan to unpack how generative AI is transforming content, personalization, and team skills.


    Key points:

    • Why human expertise is crucial in AI-driven marketing

    • How GenAI streamlines workflows and boosts creative output

    • Strategies for managing change and building resilient teams

    • Best practices for using AI while protecting your brand


    Find out how to thrive in the future of marketing and keep your skills ahead of the curve.

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    45 mins
  • From Ordinary to Rockstar: Transforming Product Teams That Win
    Nov 13 2025

    Are you struggling to build high-performing product teams that consistently deliver results? Discover the keys to creating "rockstar product teams" in this episode, where we dive deep into proven strategies from industry veterans with decades of experience in product development, management, and consulting. Learn how cross-functional teams, ownership, and visionary leadership can transform your organization’s outcomes and culture.


    Unlock the secrets of Rockstar Product Teams: Find out why some teams innovate and deliver while others stall in bureaucracy and miscommunication. This episode explores product team evolution at top companies like Amazon, Google, and AWS, offering actionable frameworks and real-world stories.


    What you'll discover:

    • The essential traits of a rockstar product team
    • The critical role of cross-functional integration and communication
    • How product vision and autonomy enable faster innovation
    • Lessons from Amazon’s PR/FAQ and two-pizza team concepts
    • The dangers of process overload: agile gone wrong and the myth of multitasking


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    1 hr
  • Being a great engineer is NOT ENOUGH | Andrew Park
    Nov 6 2025

    Why does defense software fail? Andrew Park reveals the critical product management gap in DoD development.

    🎯 Key insight from our full conversation on defense tech, requirements discovery, and why engineering alone isn't enough.

    👉 Watch the full episode: YouTube

    💡 Andrew Park is founder of Edensoft Labs with 20+ years bridging engineering and user needs in defense software.

    🔔 Subscribe for more defense innovation insights

    💬 Comment your experience with defense software projects

    #DefenseTech #ProductManagement #DoD #SoftwareDevelopment #DefenseInnovation #Shorts

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    1 hr
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