FOFD026 - The LP Onboarding Machine: From Signed Docs to First Distribution
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About this listen
What's inside:
- Welcome Sequence Within 24 Hours: Personalized email acknowledging commitment, confirming wire, outlining next steps. Include one-page "What to Expect" guide: distribution timeline, communication cadence, key contacts, portal access. Kickoff call within 72 hours—introduce yourself, walk through fund structure, answer questions, establish partnership tone. Immediate engagement prevents buyer's remorse.
- Month 1 Distribution Strategy: Get cash in their hands fast—even modest current pay or preferred return validates decision, shifts psychology from "I spent" to "I'm earning." Pair with brief distribution memo: payment breakdown, fund snapshot, next steps. Early win is retention anchor—LPs seeing Month 1 cash flow are 3x more likely to reinvest.
- 30-60-90 Communication Rhythm: Month 1, detailed onboarding report—portfolio overview, holdings, DSCR metrics, upcoming deployments. Month 2, lighter touch—market update, new acquisitions, success story. Month 3, full quarterly KPI dashboard—return attribution, occupancy, debt service, forward outlook. Trains LPs to expect transparency without overwhelm, builds trust through consistency.
- Relationship Rituals That Create Insiders: Personal touches—birthday notes, exclusive pre-public deal updates, invitations to quarterly calls or site visits. Share wins: "Your capital closed this deal, here's the impact." Segment communication—high-touch for largest, streamlined for smaller—but make everyone valued. Turns transactional investors into ambassadors.
- 90-Day Checkpoint and Redeployment Setup: Day 90 personalized check-in—recap returns, highlight performance, ask feedback. Plant seed for next commitment: "Opening next tranche Q2—interested in increasing position?" Offer early access or preferential terms for existing LPs. Natural progression from nurtured relationship. LPs feeling heard at Day 90 become most reliable repeat capital.
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