FIRME Mezcal From Chicano Culture to Agave Innovation | Alberto Ochoa Interview - Mezcal Buzz
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FIRME Mezcal From Chicano Culture to Agave Innovation | Alberto Ochoa Interview - Mezcal Buzz
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About this listen
In this episode of the Mezcal Buzz Experience, we sit down with Alberto Ochoa, founder of Mezcal FIRME, a brand rooted in Chicano culture, family values, and bold agave expressions. Alberto shares the origin story behind FIRME, his unique partnership with Maestro Mezcalero Jorge Aaron Mendez, and how the brand continues to evolve.We taste multiple standout expressions, including a Tobalá-Espadín Ensamble, Tepeztate, and the fan-favorite abocado con Mandarina & Cempasúchil (Marigold) batch. Plus, Alberto shares unreleased experimental creations like abocado con Mole Negro and pechuga of Wild Rabbit made in a 5-gallon still during late-night Oaxaca sessions.This episode is packed with stories of collaboration, authenticity, gatekeeping in the mezcal world, and why building community matters just as much as making great mezcal.📍 Follow Mezcal Firme: @firmemezcal🌟 Learn more at: https://firmemezcal.com🎙️ Subscribe for more episodes that tell the real story of agave spirits.INSTAGRAM: https://www.instagram.com/mezcalbuzz/