Episode 100. Investment bankers can be helpful people to talk to because they’ve seen many business succeed and fail and have often had a mix of success and failure in their lives as well.

In this episode of the Lifetime at Work podcast, host Greg Martin interviews Peter Moore, the founder of Integrity Square, about his multifaceted career in investment banking, private equity, and entrepreneurship within the HALO industry. They discuss the concept of HALO, which stands for Healthy, Active Lifestyle and Outdoors, and the significant opportunities in this sector.

Peter shares insights on balancing roles as an advisor, business owner, and investor, emphasizing the importance of understanding market readiness and learning from failures. The conversation delves into capital raising, the dynamics of family and friend funding, and strategies for both seasoned and aspiring entrepreneurs.

Peter also touches on the evolving landscape of health clubs and the broader impact of the HALO lifestyle. This episode provides valuable lessons and practical advice for anyone looking to thrive in the business world.

• 00:00 Introduction to the Podcast
• 00:23 Meet Peter Moore: Founder of Integrity Square
• 01:27 Peter's Career Journey and Early Experiences
• 04:39 Entrepreneurial Lessons and Challenges
• 11:18 Navigating the HALO Sector
• 15:06 Balancing Risk and Personal Life
• 21:38 Securing Capital and Investment Strategies
• 25:30 The Impact of Investment on Relationships
• 29:09 Navigating Business Failures and Successes
• 32:25 The Importance of Taking Timeouts in Business
• 35:05 The Halo Industry and Its Growth
• 38:20 The Future of Health Clubs and Fitness
• 44:00 Advice for Aspiring Entrepreneurs