Are international trade shows really worth the investment? In this episode of Start Global Insights, host Dmytro Shvets delves into the intricacies of participating in global trade fairs, addressing common misconceptions and providing actionable strategies for maximizing your success.

Episode Highlights:

• Understanding the realistic expectations for first-time exporters at trade shows.
• The importance of preparation: How to effectively plan six months ahead of the trade show.
• Strategies to engage potential clients before, during, and after the expo.
• Designing an attractive and functional booth, even with limited resources.
• Utilizing digital channels and social media for promoting your presence at the trade show.
• Effective techniques for gathering and managing business intelligence during the expo.
• The significance of follow-up actions and maintaining long-term relationships with potential clients.

By following these steps, companies can significantly increase their trade show efficiency and secure valuable international contracts. Whether you are a seasoned exporter or a first-timer, this episode offers essential insights to help you navigate the complex world of global trade fairs.

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