Experiential Marketing | Adult Trick-or-Treat
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Experiential Marketing | Adult Trick-or-Treat
-
Narrated by:
-
By:
About this listen
Corey and Rachel discuss the success of Chaddsford Winery's "Adult Trick-or-Treat" program, which has become a masterclass in experiential marketing. They explore how the program effectively combines novel food and wine pairings, unique seasonality, and educational elements to create memorable customer interactions. Corey highlights the four key aspects of what makes this program so impactful: immersion, nostalgia, social share-ability, and stickiness, while Rachel stresses the importance of tailoring experiences to fit each winery's unique audience and brand identity.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.