If you’ve noticed that getting leads feels harder than ever, you’re not imagining it. Buyer behaviour has changed. Trust has changed. And the way people make decisions in 2025 is nothing like the way they bought even a few years ago. In this replay, we unpack what’s really driving sales today — and how small business owners can attract more leads without discounting, forcing funnels, or relying on outdated tactics.

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What You’ll Learn

• Why people buy you long before they buy your brand or product

• Why connection trumps content volume and algorithms

• How to build trust quickly online when you may never meet your customers

• Why vulnerability and authenticity outperform “polished professionalism”

• How to communicate value so prospects stop comparing you on price alone

• How buyer behaviour shifted post-COVID and what it means for you

• Why social media engagement has dropped and what actually drives reach

• How to differentiate when competing with cheaper online options

• The mindset shift that turns sales into service, not pressure

• Real stories and insights from 20+ years of commission sales

Why It Matters

Marketing feels complicated, but the truth is simple: people buy from people they trust. When you understand how relationships, storytelling, consistency, and authenticity influence buying decisions, your sales process becomes far easier. This session shows how to attract high-intent leads who value what you do, buy more often, and refer others.

About the Speaker

Adam Bude is the founder of the Authentic Sales Training Academy and has spent more than two decades in commission-based selling across multiple industries. After hitting a six-figure commission month early in his career, he realised traditional sales methods were broken — and built a relationship-driven approach focused on trust, communication, and genuine service. He now teaches small business owners how to sell without pressure, manipulation, or outdated tactics.

Timestamps

00:00 Why people buy you before they buy your brand

01:20 How sales and marketing have shifted since COVID

03:00 Why personal content outperforms business pages

06:00 Adam’s journey in commission sales and key lessons

09:00 The death of traditional closing tactics

12:00 Why storytelling builds trust and connection

17:00 Social media engagement drop and what drives reach

18:50 TikTok’s interest-based visibility model

20:48 Authenticity versus “professional image”

26:00 Brand congruency across all platforms

32:00 Relationship-based selling for e-commerce

52:00 Competing on value instead of price

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