Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest
Industry Fitness Trends and Stories.

Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal,
Founder & CEO of SweatWorks attended FIBO in Cologne, Germany. (correct
location?)

In part 1 of this episode, Matthew and Mohammed are joined by:

• Gregory Gird, Marketing Manager of Octiv
• Grace McNamara, Partnerships Direcetor EMEA at Elfie
• Klaus Mueller, CEO at Wictory.ai

This episode covers:

• Importance of data quality for effective AI implementation.
• Evidence-based AI development and addressing historical bias in research
  data.
• Privacy concerns, data governance, and building consumer trust.
• Data sovereignty and regional compliance considerations.
• AI's potential to accelerate personalised healthcare and fitness
  recommendations.
• Strategic partnerships to enhance AI capabilities.

To learn more about FIBO, click here:

https://www.fibo.com

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Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at marketing@escapefitness.com for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)

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Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

00:00 Intro
06:14 AI and Generative AI in Practical Perspectives
12:19 Challenges and Ethical Considerations in AI Implementation
24:02 Privacy, Compliance, and Consumer Trust in AI
38:09 Future Trends and Exciting AI Applications

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.

In this LIFTS episode, Matthew and Mo are joined by Tim Gray, Founder & CEO of The Health Optimisation Summit.

This episode covers:

• Biohacking industry growth.
• Balancing extreme practices with health fundamentals.
• Tim's personal biohacking journey.
• Limitations of traditional healthcare.
• Importance of data-driven health decisions.
• Potential for gyms to leverage health data.
• Navigating health supplements and products.
• Experimental biohacking practices.
• Future trends in longevity and biohacking.
• Crucial role of sleep in health optimisation.

To learn more about Tim Gray, click here:

https://www.linkedin.com/in/tim-gray-biohacker-health-optimisation/

To learn more about PerformX Live, click here:

https://performx-live.com/

======================================================

Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at marketing@escapefitness.com for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

00:00 Intro

01:11 The Role of Fundamentals in Health Optimization

06:58 Balancing Biohacking Labels and Practical Appointments

09:48 Trust and Credibility in Health Information

14:13 Leveraging Data and Technology in Fitness

28:07 Navigating Health Products and Supplements

35:37 Experimental Biohacking and Personal Experience

37:57 The Future of Biohacking and Longevity

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest
Industry Fitness Trends and Stories.

Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder &
CEO of SweatWorks attended EHFF 2025 in Cologne, Germany.

In part 2 of this episode, Matthew and Mo are joined by:

• Michelle Dand, Head of Fitness Product and Programming of David Lloyd.
• Benjamin Roth, Co-Founder and CEO of Urban Sports Club.
• Jim Pisani, CEO and Board Member of Life Fitness Hammer Strength.
• David Stalker, Ambassador for EuropeActive.

This episode covers:

• Evolution of branded group fitness programming at premium clubs in
  response to boutique competition.
• The rise of budget boutique fitness concepts in Europe and their rapid scaling
  approach.
• Equipment manufacturing strategy and the renewed focus on both cardio and
  strength equipment.
• Impact of global political climate and tariffs on fitness equipment production
  and pricing.
• The industry's decade-long transition from fitness-focused to health-focused
  approaches.
• The importance of offering multiple fitness modalities to meet diverse
  consumer preferences.

To learn more about EHFF, click here:

https://www.europeactive.eu/

======================================================

Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at marketing@escapefitness.com for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog: https://escapefitness.com/support/catalog (US)

https://escapefitness.com/support/catalogue (UK)

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

00:00 Intro
02:36 David Lloyd’s Response to Market Trends
05:00 Challenges and Lessons from Standalone Boutiques
07:28 Budget Boutique Market and Its Impact
27:58 Life Fitness and Hammer Strength’s Evolution
41:35 Impact of Global Political Climate on Business
49:37 David Stalker’s Reflections on Industry Growth

50:55 Mentorship and Advisory Roles
52:09 Future of the Fitness Industry