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Escape Your Limits & LIFTS

Escape Your Limits & LIFTS

By: Matthew Januszek
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ESCAPE YOUR LIMITS: Inside the minds of fitness industry influencers. Find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the mental, physical and emotional ingredients involved in standing out above everybody else. Discover why successful people keep going when most people stop, and what keeps them going day after day. It's not about shortcuts for dreamers; these people prove that constant hard work fueled by the right frame of mind is what makes dreams a reality. Join Matthew Januszek, co-founder of Escape Fitness, as he delves into the mindset of leadership and success. LIFTS: Every week, our intrepid hosts Matthew Januszek of Escape Fitness and Mo Iqbal of SweatWorks will discuss the breaking fitness industry news, providing their own perspective on the headlines whilst provoking thoughts and conversations. All delivered in a quick-fix, approximately 30-minute podcast. Economics Hygiene & Healthy Living
Episodes
  • LIFTS Episode 103 - The Battle for Your Sleep: Smart Rings, Patents, and the Future of Health Tech
    Dec 21 2025

    Welcome to the latest episode of L.I.F.T.S, your bite‑sized dose of the Latest Industry Fitness Trends and Stories.

    In this episode, hosts Matthew Januszek and Mohammed Iqbal sit down with Mohit Kumar, Co‑Founder and CEO of Ultrahuman, to explore the explosive rise of smart rings and the future of wearable health technology.

    Topics covered include:

    • Mohit's unconventional founder journey and early days in metabolic health.
    • Why smart rings are outperforming other wearables in growth.
    • Ultrahuman's approach to sleep, metabolism, and biomarkers.
    • The high‑stakes patent battle with Oura and the U.S. import ban.
    • What resilience really looks like for founders.
    • The future of AI, battery life, and ring‑based health tracking.
    • Why sleep is becoming the most important performance metric.

    👉 To learn more about Ultrahuman, click here:

    https://www.ultrahuman.com/

    Support fitness industry news by sponsoring future LIFTS episodes.
    Contact us at wendy@escapefitness.com for advertising opportunities.

    Subscribe on YouTube and turn on notifications so you never miss a new video:
    https://www.youtube.com/user/EscapeFitness

    🛒 Shop gym equipment: https://escapefitness.com/shop
    📘 View our full catalog:
    US – https://escapefitness.com/support/catalog
    UK – https://escapefitness.com/support/catalogue

    Follow Escape Fitness on social media:
    Facebook: https://www.facebook.com/Escapefitness
    Instagram: https://www.instagram.com/escapefitness
    Twitter: https://www.twitter.com/escapefitness
    LinkedIn: https://www.linkedin.com/company/escapefitness/

    0:00 Welcome to LIFTS & sleep score discussion

    1:45 The rise of smart rings in health tech

    3:00 Mohit Kumar's founder journey

    8:00 Why Ultrahuman chose the ring form factor

    12:20 Competing with Oura and market positioning

    15:45 Clinical‑grade insights and no‑subscription model

    22:10 The U.S. patent ruling and import ban

    27:00 Resilience, redesigns, and next steps

    33:30 The future of smart rings and battery life

    44:30 Rapid‑fire questions

    49:00 Final takeaways and closing thoughts

    Show More Show Less
    54 mins
  • LIFTS Episode 102 - The Career Skill No One Trains For | Battle Tested Principles for the Corporate Athlete
    Dec 14 2025

    Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories.

    In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dr. Nick Barringer, a former U.S. Army performance leader, tactical nutrition expert, and human performance consultant, to explore how tactical training principles translate to success in business, leadership, and everyday life.

    With over two decades of experience working with elite military units, high-performance athletes, and executive leaders, Nick breaks down what it really takes to perform under pressure: from decision-making while sleep-deprived, to building resilience, discipline, and sustainable habits that carry over far beyond the battlefield.

    This conversation bridges the worlds of fitness, leadership, mindset, and strategy, offering practical insights that entrepreneurs, executives, and high performers can apply immediately.

    In this episode, we cover:

    • Why executives should think of themselves as "corporate athletes."
    • How sleep deprivation impacts decision-making and performance.
    • Tactical principles that improve leadership under pressure.
    • The role of fitness and conditioning in mental resilience.
    • Nutrition and supplementation strategies for high-stress environments.
    • What elite military training can teach us about business and life.
    • Why embracing discomfort is essential for long-term growth.

    👉 To learn more about Nick Barringer, click here:

    https://drnickbarringer.com/

    Support fitness industry news by sponsoring future LIFTS episodes.
    Contact us at wendy@escapefitness.com for advertising opportunities.

    Subscribe on YouTube and turn on notifications so you never miss a new video:
    https://www.youtube.com/user/EscapeFitness

    🛒 Shop gym equipment: https://escapefitness.com/shop
    📘 View our full catalog:
    US – https://escapefitness.com/support/catalog
    UK – https://escapefitness.com/support/catalogue

    Follow Escape Fitness on social media:
    Facebook: https://www.facebook.com/Escapefitness
    Instagram: https://www.instagram.com/escapefitness
    Twitter: https://www.twitter.com/escapefitness
    LinkedIn: https://www.linkedin.com/company/escapefitness/

    0:00 – Introduction
    2:33 – Tactical Performance vs Executive Leadership
    9:05 – Sleep Deprivation & Decision Making
    13:25 – Consistency & Daily Schedule
    18:52 – Creatine, Caffeine & Nitrates
    20:02 – Ideal Day of Nutrition
    24:19 – Managing Stress & UFC Fighters
    33:52 – Mental Toughness Under Fatigue
    37:32 – Elite Soldier Physical Standards
    43:53 – Final Takeaways

    Show More Show Less
    49 mins
  • LIFTS Episode 101 - How Myzone Is Redefining Wearable Engagement
    Dec 7 2025

    Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories.

    In this episode, hosts Matthew Januszek and Mohammed Iqbal sit down with Jay Worthy, CEO of Myzone, and Vahid Zadeh, CTO of Myzone, to explore the real future of wearable fitness technology, human motivation, and behavioral science. With data fatigue growing across the fitness industry, this conversation reveals why more metrics don't always lead to better results and what truly drives long-term engagement.

    Key Topics Covered:
    • Why most wearables lose users after 3-6 months.
    • The real science behind motivation and habit formation.
    • Data fatigue vs. meaningful fitness insights.
    • Why effort beats steps, HRV, and raw metrics.
    • How Myzone uses behavioral science to boost consistency.
    • The truth behind the 10,000-step myth.
    • How Myzone Go removes barriers to entry for gym members.
    • Why community is the most powerful fitness motivator.

    👉 To learn more about Myzone, click here:

    myzone.org

    Support fitness industry news by sponsoring future LIFTS episodes.
    Contact us at wendy@escapefitness.com for advertising opportunities.

    Subscribe on YouTube and turn on notifications so you never miss a new video:
    https://www.youtube.com/user/EscapeFitness

    🛒 Shop gym equipment: https://escapefitness.com/shop
    📘 View our full catalog:
    US – https://escapefitness.com/support/catalog
    UK – https://escapefitness.com/support/catalogue

    Follow Escape Fitness on social media:
    Facebook: https://www.facebook.com/Escapefitness
    Instagram: https://www.instagram.com/escapefitness
    Twitter: https://www.twitter.com/escapefitness
    LinkedIn: https://www.linkedin.com/company/escapefitness/

    00:00 – Episode Introduction
    02:34 – Guest Introductions: Jay Worthy & Vahid Zadeh
    05:15 – Are Wearables Creating Data Overload?
    08:25 – Why Data Alone Fails to Motivate
    11:30 – The Origin of the 10,000-Step Myth
    14:50 – Motivation, Goals & Community
    17:55 – Myzone Go Explained
    21:40 – Effort as the Universal Fitness Metric
    24:00 – Why Forgiveness Matters in Fitness Tracking
    26:45 – Social Media Psychology & Behavior Change
    30:30 – How Myzone Builds High-Quality Motivation
    33:35 – Community as the Ultimate Engagement Tool
    35:44 – Final Thoughts & Wrap-Up

    Show More Show Less
    38 mins
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