Episode Six - Email Marketing
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Episode Six - Email Marketing
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Narrated by:
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About this listen
Host: John Walker, Founder of Vend Digital
Guest: Simon Harper, Owner of SRH Design
In this episode of Sell More Stuff - An eCommerce Podcast, John Walker chats Email Marketing with Simon Harper, owner of SRH Design.
Simon shares his expertise on email marketing, breaking down key factors like deliverability, personalisation, and consistency - three essentials for getting emails into inboxes and turning them into sales.
In this episode, John and Simon discuss:
- How deliverability affects your email success and what to do about it
- The power of personalisation and why generic emails won’t cut it
- Why consistency in email marketing builds trust and increases conversions
- The impact of different email marketing platforms, including MailChimp, Klaviyo, and Beehiiv
Simon also recommends the book Email Marketing Rules by Chad S. White, a guide packed with insights on getting more from your email campaigns.
About Simon Harper:Simon Harper is the founder of SRH Design and an email marketing expert with years of experience helping businesses improve their email strategies.
As Ireland’s first MailChimp Partner, he brings a deep understanding of what it takes to create effective email campaigns. Connect with Simon on LinkedIn.