This week, we're watching the media scramble for survival as tectonic forces fracture the landscape—and the billionaires are building lifeboats while Mount Vesuvius smokes overhead.

Why is The Bulwark declaring itself "the future" while The Washington Post and CBS News die?

And what does it mean that CBS just hired Bari Weiss to, let's face it, manage the death of broadcast TV news?

We'll reveal the secret to understanding what's happening to media right now: how Rupert Murdoch bought respectability, why MSNBC invested everything in elevating Never Trump conservatives instead of the Left that was right all along, and what happens when your most valuable credential is an impressive job title from an important-sounding institution.

Is Weiss's new job the worst "falling on the grenade" position ever, or is she protected by the Prince of Darkness (kinda like Bill Kristol!) destined to fail upward forever? Why can't anyone save CBS News? And what happens when your real job is to manage decline while pretending you can "win back younger audiences!" who've already checked out?

The earthquakes are getting stronger. The mountain is smoking. And the legacy media is frantically building lifeboats—but only for people who agree never to mention The Before Trump Time.

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