In the season finale, Tristan and Brooke reflect on what they’ve learned over the course of Season 1 of Re-imagining Online Business. From shadowbanning myths and evolving content strategies to watching too much true crime and smoking cannabis on mic (yes, really—content warning!), this episode is as honest and unfiltered as it gets.

We talk about:

- Why our podcast release schedule turned out to be less than “strategic”

- What’s actually going on with Instagram engagement (spoiler: it’s not always the algorithm)

- The value of low-engagement content, and why we’re okay with it

- What’s working in marketing in 2025—and what’s not

- Creating business sustainability beyond the six-figure fantasy

- Taking real risks in our messaging and naming systemic harm

- Why relationship-building always matters more than reach

And yes, we also spend a solid 25 minutes talking about Netflix thrillers, Channing Tatum, and voting scandals involving Arnold Schwarzenegger impressions. You’re welcome.

Mentions & Resources:

Our free workshop: Instagram, Stay or Go: Navigating Marketing Beyond Social Media — replays available!

Foundations to Fruition (formerly Biz Camp) — beginning May 2025: A 12-session experience to get back to basics, gain foundational business knowledge, receive coaching to apply it to your work, and ultimately gain the information you need to create your own business strategy.

Call to Action:

Enjoyed this episode? Leave a rating and review on Apple Podcasts, and let us know how these insights are helping you in your work, or share this episode with someone who might benefit from it!

+ Episode Transcript