Episode 9: JT Batson on 2026 World Cup and Uniting The World Through Sport cover art

Episode 9: JT Batson on 2026 World Cup and Uniting The World Through Sport

Episode 9: JT Batson on 2026 World Cup and Uniting The World Through Sport

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 In this episode of Building Bridges with Michael Hershman, Michael sits down with JT Batson, CEO and Secretary General of U.S. Soccer, to discuss the power of sports in uniting communities and cultures. As the U.S. prepares to co-host the World's Biggest Soccer Tournament, JT shares his journey from tech to soccer leadership, the growing popularity of the sport, and the economic and social impact of the tournament. They explore initiatives like Soccer Forward, efforts to make the game more inclusive, and JT’s vision for the future of U.S. soccer—on and off the field. Learn more about your ad choices. Visit megaphone.fm/adchoices
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