In this episode of the Business Bravery Podcast, I chat with Ayna Pirkuliyeva, co-founder of Elite Generation Agency. Ayna shares her inspiring journey of leaving a safe corporate job to build a purpose-driven business helping nonprofits and value-led brands grow.

We talk about the bravery it takes to step into entrepreneurship, face fears, and stay committed to meaningful work—especially when it gets tough. Ayna opens up about the highs and lows, including sleepless nights and the joy of happy clients.

We also dive into lead generation strategies to sign more clients, including how to use ethical outbound marketing that feels good and gets results.

Ayna shares practical tips on creating value, building real connections, and using smart systems to manage your time.

Plus, she explains why working toward B Corp certification is so important for her agency. If you're a coach looking to grow with heart and courage, this episode is packed with insights you’ll love!

Inspired to do something Brave? Share it with Tiffany and the community on Instagram @tiffanygstudios or use #businessbraverypodcast so we can cheer you on & inspire others to do the Next Brave thing in their coaching business.

Find out more https://www.tiffanygstudios.com/

Listen on your favorite podcast app here: https://www.tiffanygstudios.com/business-bravery-podcast

Connect With Ayna:

Website: https://www.thematchstick.co/

LinkedIn (this is where I’m the most active): https://www.linkedin.com/in/ayna-p/

Instagram: https://www.instagram.com/aynavocado/

---- About Tiffany G.----

I'm an Aussie Business & Mindset Coach and Marketing Services Provider with 10+ years experience in Online Marketing. Over 100+ clients served worldwide. I help coaches and course creators be Brave, so they can stop dreaming and start doing that next Big Brave Step; make more impact and sign more clients. I’m also the creator of the Brave Launch Framework. During 2025, I’m on a quest to inspire 1000 coaches and course creators to do the NEXT Brave thing in their business.