Episode 80: Clarify Your Message through Storytelling with Karl Becker cover art

Episode 80: Clarify Your Message through Storytelling with Karl Becker

Episode 80: Clarify Your Message through Storytelling with Karl Becker

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Karl Becker, founder of Improving Sales Performance and author of Iceberg Selling, talks about his books, how they've made a difference in his business and life, and the necessity of being open to surprises during the writing process.

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