Episode 8: Working for the Mob
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Episode 8: Working for the Mob
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About this listen
In this episode, We sit down with Dr. Kevin Allen — the mastermind behind the pitch for Mastercard’s iconic ‘Priceless’ campaign, wall street journal best selling author, sought-after professor, and a true giant in the marketing world. We explore his journey, insights, and the creative vision that shaped one of the most memorable brand stories in history.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.