Episode 73: Why Your Sales Are Disappearing (And How to Fix the Summer Slump)
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Episode 73: Why Your Sales Are Disappearing (And How to Fix the Summer Slump)
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Summary
Is your Shopify dashboard looking like a ghost town? You aren’t failing—you’re just experiencing the Summer Slump. ☀️📉
Every year, the weather warms up and small business sales cool down. In this episode of The Dirty Heifers, Margaret, Shauna, and Jessie break down exactly why engagement drops when the sun comes out and—more importantly—how to turn this "dead zone" into your most productive season of the year.
In this episode, we cover:
- The Psychology of the Slump: Why customers stop clicking when they head to the lake.
- Survival Strategies: How to pivot to tourist-town wholesale and "strategic restocking".
- The Holiday Headstart: Why June is actually the best time to make your Christmas soap.
- Fragrance Testing 101: Real talk on color morphing and scent retention.
- Mental Health for Makers: How to separate your self-worth from your daily notifications.
Don't let a slow week trick you into a "comparison spiral" or an unnecessary rebrand. Grab a cold drink, put on your "work helmet," and let’s get ready for the fall rush!.
Support our sponsor: ✨ Bawana Bath and Body – Creative serotonin boosts for makers who need to unplug!.
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