Episode #7- The Anti Guru Guide to Build a Brand Buyers Actually Trust
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Episode #7- The Anti Guru Guide to Build a Brand Buyers Actually Trust
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About this listen
📌 Turn your inbox and meetings into value-boosting content that makes your business sellable.
In this episode, Ben sits down with Todd Giannattasio to unpack brand, content-as-asset, and how to move from founder-led to company-led growth.
You’ll learn:
✔️ Why “helpful humanized content” beats polished-for-polish’s-sake content
✔️ How to repurpose client emails, sent items, and meeting transcripts into blog posts, videos, and SEO assets
✔️ Steps to pull your team into content so the business isn’t owner-dependent
✔️ Quick wins for 12-month exits: digitize, optimize, amplify
Sound bites: “Get it out of your outbox.” “Write like you talk - treat it like a FaceTime.” “Content is the digitization of your reputation.”
Key takeaways for exit-focused founders:
Content = a durable, transferable asset (not just vanity metrics).
Build an email/list and systems; traffic that stays converts buyers and clients.
Involve staff in content to lock in culture and transferability.
Resources: Check the show notes for Todd’s GrowthSweet link and ExitWorthy tools.
Subscribe to Exit Worthy for no-fluff strategies to make your business truly sellable.
#ExitWorthy #ToddGiannattasio #ContentMarketing #Brand #SellYourBusiness #FounderDependent #Scaling