Most entrepreneurs believe success comes from working harder — but Brent Bergenson's journey proves relentless effort isn't enough without strategic growth. In this episode, Brent shares how he transformed from a single trainer to a multi-club owner, revealing the behind-the-scenes decisions that fueled his rapid expansion and the secret sauce of building a team that scales with him.You'll discover the importance of mastering both hard and soft skills — like mastering P&L analysis and hiring slow to fire fast — and how these fundamentals drive sustainable growth. Brent breaks down the pivotal role amenities like recovery rooms and Salt Chambers play in member retention, boosting revenue while creating a cutting-edge experience. His innovative approach to leveraging wellness amenities to increase membership fees offers a blueprint for operators looking to stand out in a crowded market.We get into the future of small group training through the FitWave program, which is transforming traditional classes into community-driven, confidence-building experiences. Brent shares how these programs foster loyalty, motivate members, and turn fitness into a lifestyle — not just a workout.With insights on navigating challenges, building a resilient team, and embracing new industry trends, this episode is essential listening for anyone serious about scaling their fitness business smartly. Whether you're an aspiring gym owner or an experienced operator, Brent's story proves that strategic systems combined with authentic community can unlock exponential growth.If you're ready to rethink growth, harness the power of innovative amenities, and learn from a franchisee who’s done it all — this episode is your playbook for best-in-the-world success.

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