What does it take to go from the courtroom to the oilfield?

On this episode of Oilfield 360, hosts David De Roode and James Wicklund talk with Lucas Jovi, President & CEO of Go Wireline.From his start as a lawyer in Las Vegas to leading a wireline company in North Dakota, Lucas shares key insights on technology, industry challenges, and the impact of Go Wireline’s move to an Employee Stock Ownership Plan (ESOP).

A must-listen for anyone in the energy space!

00:00 Introduction and Host Banter

00:18 OTC Week in Houston

01:53 Guest Introduction: Lucas Jovi

02:38 Lucas Jovi's Background and Career Journey

03:34 The Boom in Williston, North Dakota06:24 Starting Go Wireline

15:35 Family Life and Moving to Williston

18:48 Curling and Oil Field Technology

26:50 Raising the Bar: Achieving NASA-Level Standards

27:20 Scaling Up: From Small Business to Industry Competitor

28:05 Challenges in the Wireline Sector

29:10 Maintaining High Standards in a Competitive Market

30:02 Expanding Operations and Infrastructure

31:39 Employee Motivation and Retention

34:12 The ESOP Transition: Empowering Employees

40:29 Navigating Market Challenges and Opportunities

44:16 The Role of Bankruptcy in the Oilfield Service Sector

50:10 Strategic Growth and Equipment Management

57:03 Final Thoughts and Words of Wisdom