Joyce Campbell farms in one of the most remarkable landscapes in Scotland. From her hill farm in North Sutherland she stewards land that sits within the Flow Country, a vast peatland landscape recently recognised as a UNESCO World Heritage Site. In this conversation Joyce shares what it really means to farm in a place of global environmental importance while continuing the traditions and realities of hill farming.

Working alongside her husband Ian, a team of loyal working dogs and her Highland pony Lulu, Joyce reflects on life on a remote hill farm where many decisions are made while riding across the hills and looking closely at the land. She shares how their farming system has evolved in recent years, the challenges of balancing food production with environmental responsibility and the opportunities that come from thinking differently about how land is managed.

We explore the unique role peatlands play in Scotland’s landscape and climate, the pride and pressure that comes with farming within the Flow Country and the importance of ensuring farmers are part of the conversation when it comes to protecting and restoring these fragile ecosystems. Joyce speaks openly about the changes their farm has gone through and the mindset needed to adapt while still honouring generations of knowledge and experience.

This episode offers a thoughtful and grounded insight into hill farming, land stewardship and the relationship between people and place. It is a conversation about resilience, responsibility and the deep connection that comes from living and working on the land every day.

The Award Winning Women in Wellies Podcast is sponsored by Scottish Law firm, Gillespie Macandrew, advising on all areas of land & rural business, private client, energy and real estate.

Connect with Joyce on social media : Instagram - @armadalefarm / @theflowcountry \\ Facebook - Joyce Campbell

Episode Recorded on Monday 23rd February 2026.

All views expressed are our own.

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