In this episode, I welcome Emma Huschka to The Table—paid traffic strategist, creative data nerd, and the guiding force behind Fiddle Leaf Marketing. Emma’s known for cutting straight through the confusion and helping small businesses finally see actual results from their ad spend, using simple language. If you’ve ever wondered whether paid ads are worth it for your business, she’s the pro you want in your corner and today she's here with some answers.

Listen if:

• Tired of burning cash on “let’s just try it” ad strategies

• Craving less jargon, more clarity on paid ads

• Need real, right-now answers for streamlining ad spend

Key Takeaways:

• Diagnose if now is the time: Step-by-step prompts to figure out if the foundation is set (and what to tighten first if not).

• “Don’t outspend the funnel”: Dani and Emma break down starter budgets vs. scaling sensibly—what the gurus never say.

• Read results like a pro: Emma’s “red flag” data moments (plus, the one number most folks hype that actually means zip).

  
  

About Emma:
Emma Huschka is a paid traffic strategist with a knack for translating analytics into simple, human moves for business owners. She’s built campaigns that actually help small brands punch above their weight, and specializes in helping service pros turn digital ads into real, consistent results—without the overwhelm or useless guru-speak.

Questions Covered & Timestamps:

03:42 - When is it the right time to start using paid ads?

09:17 - Should ads always be running — or just sometimes?

15:21 - Is it better to run ads to a paid offer or something free?

22:44 - What type of creative works best right now?

34:59 - How much do I really need to spend for ads to work?

40:16 - How do I know if I’m getting a good ROI from my ads?

44:38 - What are some big changes that have/are happening in the paid space that people should know?

Need help nailing down your audience and message? Reach out to Dani at Mise en Plan and work through those critical prep steps before you ever spend a dollar.

Or, if you’re ready to build your custom paid ads plan, book a consult with Emma at Fiddle Leaf Marketing

Links:

• • Emma Huschka, Fiddle Leaf Marketing
  • Paid Ads 101: 3 Truths Every Small Business Needs to Hear

  
  

  Want the dish on her dish?

  Send me a note @miseenplan on IG and we'll be happy to share her recipe for spinach dip!

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