Episode 5 - When Sales Meets Direct Response Marketing
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Episode 5 - When Sales Meets Direct Response Marketing
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About this listen
What's the lifetime value of one of your clients?
Join me for episode 5 where I invite Joel Stone from Codebreak where Sales Meets Direct Response Marketing, the marketing that links sales.
In this episode we discuss how Joel initially thought of sales as the stereotypical dodgy car salesmen vibe but how he soon needed to shake that mindset to be successful in business and take sales seriously.
Joel describes what sales means to him and his industry, how vital it is to change the balance of the value proposition in favour of your prospect and provide enough value so they choose to want to work with you.
One key question Joel asks is what is your sales process? As 9/10 companies do not have one that is easy to follow and consistent enough to yield the correct results.