Episode 5: The Kicks That Filled in MJ's Retirement Void cover art

Episode 5: The Kicks That Filled in MJ's Retirement Void

Episode 5: The Kicks That Filled in MJ's Retirement Void

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 From 1993-1995 Michael Jordan took a break from the NBA to pursue baseball. In that time shoe companies scrambled to find the NBA's next face of the league. Nike and Fila used advertising to their advantage to create some iconic commercials and used the hip hop culture to push their new poster children. Alexander Payne and Jordan McLaughlin examine the commercial hype around the Grant Hill Fila's and the Air Penny's. Learn more about your ad choices. Visit megaphone.fm/adchoices
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.