Episode 5: Quantify to justify: the importance of a data driven business case in sales.
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Episode 5: Quantify to justify: the importance of a data driven business case in sales.
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About this listen
In a good market, selling is tough and a solid, data driven business justification is helpful in progressing deals.
In a tough market, it's absolutely essential. No business justification, no deal.
In this episode, we'll talk conceptually about how to start the cost benefit analysis conversation.
Bonus segment: shrinking the first transaction to drive logo velocity and Net Revenue Retention.
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