Episode 5 | A Dual Perspective
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Episode 5 | A Dual Perspective
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About this listen
What does a brand really look for in a motorsports partnership?
In this episode of The Racer On Demand Show, Megan and Amanda sit down with their very first guest, Dave, Marketing & Brand Activation Manager at B’laster Holdings, for a candid conversation about what actually matters on the sponsor side of the table.
With a career that spans aftermarket performance parts, tires, and motorsports marketing (including his time at Nexen Tire USA), Dave shares how he got into the industry, what his role looks like today, and how brands think about partnerships beyond logos and lap times.
If you’re a racer trying to understand how sponsors think, or a brand wondering how to create meaningful activations in motorsports, this episode pulls back the curtain.
Tune in and learn how to show up for a partner as more than just a logo on a race car.