Episode 41: The Art of Sway + Maverick Mindshare: Experiential Marketing: Engaging Gen Z in Real Life cover art

Episode 41: The Art of Sway + Maverick Mindshare: Experiential Marketing: Engaging Gen Z in Real Life

Episode 41: The Art of Sway + Maverick Mindshare: Experiential Marketing: Engaging Gen Z in Real Life

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 In this conversation, Danielle and Casey explore the evolving landscape of marketing to Gen Z, emphasizing the importance of in-person connections and experiential marketing. They discuss how brands can facilitate real-world interactions, understand the cultural context of Gen Z, and the role of community in building brand loyalty. The discussion highlights the shift from high-production marketing to more authentic, lo-fi experiences that resonate with younger audiences. Learn more about your ad choices. Visit megaphone.fm/adchoices
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