Our guest this episode needs no introduction. Still, we'll give him one anyway. Journalist, entrepreneur, podcast host, studio founder, and the most buff man in the watch business. He is none other than Andrew McUtchen from Time+Tide. We are very excited that he spent almost 2 hours with us, and we believe you will enjoy every moment.

Time+Tide website: https://timeandtidewatches.com/

Andrew's watch: https://straum.co/products/jan-mayen-green?variant=50757128225079

Marc's watch: https://isotopewatches.com/products/isotope-flyway-guilloche

Bob's watch: https://www.micromilspec.com/products/milgraph-watch

Brent's watch: https://thecalibratedwrist.com/2022/02/19/the-breitling-aerospace-titanium/

T2C Community Discord: https://discord.gg/3pfhUFPYFD

00:13 – Introduction 02:24 – Wrist check 09:17 – Storytelling on Time+Tide 12:37 – Inspiration for Time+Tide 18:30 – How Andrew’s background as a journalist influences influence 22:47 – Launching Time+Tide at Baselworld with a print newspaper 25:26 – From words to walls and how to navigate them 30:02 – Maintaining authenticity and credibility while scaling up 34:00 – What does Time+Tide do differently 35:46 – Pivotal moments in Time+Tide’s journey 38:48 – How to make a gimlet 40:48 – Pinch me moment 44:04 – Effing concept behind About Effing Time 48:51 – Creating Effing engaging conversations 51:17 – Scripting podcasts and being prepared 54:13 – All about A Matter if Effing Time, I mean Matter of Time 1:00:11 – Balancing all his roles 1:01:19 – Balancing retail & journalism 1:05:20 – Is it the object or the emotion 1:15:07 – Preserving the creativity, curiosity, and fun 1:20:04 – Looking back 10 years from now 1:24:31 – Microbrands vs. Legacy brands and the future 1:24:57 – Which are more fun to work with? 1:33:47 – Social media = Yay or Nay 1:34:13 – Advice for young Andrew 1:34:39 – Andrew’s journey watch 1:37:26 – The one that got away 1:39:41 – the Time+Tide song 1:41:19 – Listener questions for Andrew 1:53:51 – Thank yous and goodbyes 1:54:15 – T2C OUT!