Financial confidence doesn’t come from knowing everything. It comes from knowing what questions to ask.

In this episode, Melissa Joy, CFP®, is joined by Tony Steuer, a longtime personal finance educator, insurance analyst, and host of the Get Ready Before Life Happens podcast.

Tony shares how his early career as an insurance agent led him to a deeper mission: helping people understand why smart, capable individuals often end up with financial products that don’t truly serve them. Over decades of consulting with financial planners, attorneys, and trust officers, Tony saw firsthand how complexity, commissions, and behavioral blind spots can quietly derail good financial decisions.

Together, Melissa and Tony unpack how behavioral finance shows up in real life, especially around insurance and risk management. They discuss why permanent insurance products are often misunderstood, how surrender charges and commissions impact long-term outcomes, and why many people feel emotionally stuck in policies that no longer fit their lives.

The episode wraps with an important discussion on financial scams and red flags, including pressure tactics, secrecy, and “too good to be true” promises, and why these warning signs matter not just for ourselves, but for aging parents and the next generation.

Key Takeaways

• Why financial fluency starts with asking better questions, not memorizing answers
• How behavioral finance influences insurance and investment decisions
• When permanent life insurance can make sense and when it usually doesn’t
• What surrender charges really mean and why they matter
• Common red flags of financial scams and bad actors
• How values, communication, and education shape long-term financial confidence

To learn more about Tony’s work, tools, and resources, visit tonysteuer.com and listen to Get Ready Before Life Happens wherever you get your podcasts.

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