Mark Herthel | Horses, Healing, Reagan, and Building Things That Matter

Some people build businesses.
Some people build institutions.
And a very rare few build the backbone of a community.

This episode is about the latter.

I sat down with one of my closest friends, Mark Herthel, for a conversation that explains—without exaggeration—how the Santa Ynez Valley became what it is… and why it hasn’t fallen apart.

What unfolds is not a highlight reel. It’s a blueprint.

• 🐎 The day it all started (1969)
  Mark’s parents crossed San Marcos Pass, pulled into Los Olivos, walked into a real estate office, and bought six acres for $18,000—land that would become Alamo Pintado Equine Clinic, now one of the most advanced equine hospitals in the world.

• 🏥 Performing horse surgeries on a front lawn
  Before the hospital existed, horses underwent abdominal surgery in downtown Los Olivos—on grass—while cars drove by. This wasn’t a story told for effect. It was standard operating procedure.

• 🧬 Revolutionary medicine done out of necessity, not ego
  First colic surgeries. First large-colon resections. Custom titanium implants fabricated mid-surgery. The first equine underwater treadmill built from a jet ski. Hyperbaric chambers. High-field MRI. Bone scans. Stem cells in the 1990s—because the horse needed it, not because it sounded impressive.

• 🔬 The donkey that changed modern regenerative medicine
  A paralyzed donkey named Eli stood up on its own after experimental stem-cell treatment—an event that quietly influenced spinal-cord research worldwide and later connected Mark to Mayo Clinic scientists.

• 🧪 From stem cells to the future of healing
  Why stem cells worked… why they’re complicated… and how today’s breakthrough—exosomes, the body’s healing signal—may finally deliver on decades of promise for both animals and humans.

• 🐴 Platinum Performance, built like a hospital—not a brand
  Started in a Los Olivos garage, grown one clinical solution at a time, obsessed with service, real results, and integrity. No trend-chasing. No marketing theater. Just fixing real problems until it became the Nike of animal health.

• 🇺🇸 Ronald Reagan as a neighbor, not a monument
  Mark’s father served as veterinarian to Ronald Reagan—which meant horses on the White House lawn, riding partners from the Secret Service, brush-clearing at the ranch, and a president who personally called to say thank you for the way a horse was euthanized.

• 📞 The phone call from the White House
  Reagan called Mark’s father directly—his only phone call that day—to express gratitude. The call before it? The Vice President. No fanfare. Just character.

• 🐍 “How’s the snake boy?”
  Reagan remembered Mark years later—not as a constituent, but as a kid whose science-project snake escaped the house. Leadership with a memory and a heart.

• 🪵 Why work matters
  A sitting president splitting wood, riding horses, and clearing brush because physical labor grounded him enough to carry the weight of the world.

• 🌄 Why this valley still works
  Zoning. Stewardship. Showing up. Fixing fences. Picking up trash. Protecting rural character because once it’s gone, it never comes back.

• 👨‍👩‍👦 Legacy without ego
  A family that taught openly, shared knowledge globally, trained hundreds of veterinarians from around the world, and believed the goal wasn’t to be the best—but to make everyone else better.

This isn’t nostalgia.
It’s structural integrity.

If you live here, this episode explains why.
If you don’t, it shows you what’s worth building.

You’re listening to Choppin’ It Up on Crazy Country 105.9.

Spend your money in the hood.
Wave to your neighbors 👋
Pick up litter 🧹
Take care of what you love ❤️

In this episode, we talk about: