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Episode 3: Rethinking Architecture, Strategy & the Future of Design with Rod

Episode 3: Rethinking Architecture, Strategy & the Future of Design with Rod

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In episode 3, Vince sits down with Rod, an architect and business owner whose career spans from working on high-end London projects to redefining how architectural practices operate. Rod shares his journey from early beginnings at Caleb Boyd Associates to launching his own studio and how reinvention, strategic thinking and empathy have shaped his approach to leadership and design. Together, Vince and Rod explore: Why architecture needs strategic foresight, not reactive design How to align client goals, budgets and outcomes from day one The danger of saying "yes" too quickly and how optimism can backfire Why communication, empathy and alignment are the true foundations of successful projects How smaller clients often get the wrong early advice and what to do about it The impact of the Building Safety Act and the need for clearer roles and accountability How AI is reshaping architecture and why "only the curators and the empaths will survive" The role of a Project Strategist in bringing all stakeholders together to solve problems, not just deliver drawings Rod's reflections cut through the noise of the industry challenging architects, consultants, and clients alike to rethink how we define value, communication and creativity in a rapidly changing world. About Follow Rod on Linkedin here. Moreno Masey was formed with a clear agenda to create a design-led architecture studio with a strong client focus. Their architecture and interiors are always innovative, thoughtful and thorough with an excellent technical background and a collaborative approach to each stage of the design process.
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